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So, I am a huge Seth Godin fan.

( along with about 4 billion other people, I'm sure )


I didn’t think I could be a bigger fan of his, but I am now.

And not because he let little ‘ol me interview him.

( though it was exceptionally kind of him )


But because…

He is wise.

He is brilliant.

And he calls us all to more.

His candour is refreshing.

His lifelong mission to equip others is inspiring.

His abundance mentality challenges us to be better people.

And he has changed our social consciousness, not just the way we see business & marketing.



Seth books.jpg


I am so old school…I still read paper books and mark them up! 

Highlighters, dog-eared pages, notes in the margins.

Messy = a great read. 



Back to Seth …

His countless literary contributions are enough to blow your mind, but he is also a really great guy.

( from what I gather in our few conversations )

These Seth publications will change your thinking …


Purple Cow.


The Dip.

Permission Marketing.

+ 13 more. I could go on …

So, I asked Seth 3 questions. And he answered them.

(that's the "really great guy" part)


I didn’t want to ask questions about marketing because the answers are in his books.

I didn’t want to ask really personal questions because that’s just creepy.

So, they may seem like odd questions, but stick with it, I’ll explain.


So, here are the questions I asked him :


1. If you were immortal for a week, what would you do/try?

It’s our mortality (and the ability to fail) that makes just about anything interesting. Jumping out of an airplane without a chute when you know that you’ll land without a scratch is sort of boring by any measure. It’s the, “this might not work,” that makes art worth doing.

If you want a clever scifi answer to the question, it would probably be to become an international crime fighter, taking down dictators and other untouchables. But immortality doesn’t do you any good if you’re in a secret island prison.

2. If you were me, what question should I be asking you ? (or fail to ask you, to my detriment?)

If I were you, I’d start posting answers, not questions. Being a good questioner is a fine skill, but being in the world with answers (right, wrong but always generous) is where the real work lies.

3. What do you still want to accomplish before the end of your life? 

I’m less than halfway there, so it’s a bit early to start with the two-minute warning. My goal has been the same for 35 years… to teach people who teach people to make the world better, more interesting, more generous, used with good intent…



I thought about his answers a lot.

He challenges the way I think.


Here’s the thing …

The best part of the interview was him saying yes.

I should be a nobody to him, he had nothing to gain by talking to me.

BUT, like a real guy with an abundance mentality, he talked to me … I equip you : we all win.

My mentors are like that too … how lucky am I?


And there is nothing cooler than that.

Well, almost nothing. 😉


Guess what?

It’s time for your Seth Godin downloads:

 359 pages of honest, brilliant Seth content. Free!


I know, I know, it’s crazy! Happy Birthday! 

(just click the title for the immediate download)


Unleashing the Ideavirus.

 “Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money.

Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”



“7 Ways to Reinvent Yourself”


Who’s There

“Seth Godin’s Incomplete Guide to Blogs and the New Web”


The Bootstrapper’s Bible

“There’s never been a better time to start a business with no money.

And this manifesto will show you how.




Interested in more interviews? Some long, some short… Click here to get them first. 

Thought leaders who will change the way you think …

Next up Bob Burg, best-selling author of  “The Go Giver” &  “Adversaries into Allies”

PS… don’t be afraid to share below.