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It has sometimes been easier for me to define what I am not about, rather than what I stand for…

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My new business venture has been about marrying my entrepreneurial drive with my vision around what authentic beauty really is. It has forced me to explore and define what all of that actually means to me – to any of us, really.

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As I try to define what we (@TRU) are about, I am having to understand what I am about, at my core.

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Creating my brand has forced me to internalize the question, process it, and then live my answer.

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I feel like I have always been clear about what I like and don’t like, believe in and do not believe in…but living it is something entirely different. The example that constantly comes to mind is how deeply I believe that everyone is uniquely beautiful, created with purpose and passion.

I live this with the people I love-It is always true of them, but seldom of me.

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I am very hard on myself, like so many of us are…but, the people that love me will always call me on my crap.

Authentic beauty is defined differently for everyone. In some ways, my definition has been fairly narrow. The reality that I have needed to rely on other people a lot lately has changed everything for me…

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This is what I am learning our tag line “redefining authentic beauty” means for me…

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Coming home to a family who loves me enough to tell me I am not honouring the family boundaries I promised I would.

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Camping with girlfriends and crying around a fire together, because I am safe there and sometimes life can be really overwhelming.

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Sharing intense conversation and beautiful food with a friend whose support and love give me strength when I cannot muster any of my own because I am just too emotionally and mentally exhausted.

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Having so many people who believe in you that you lay in bed at night, on the verge of tears, wondering how you have been so blessed. And knowing that when you’re paralyzed in fear (again), that little fact will be the only thing that gets you through.

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Getting a text from one friend and then two, and then five more saying: what do you need me to do? I will help in any way needed..and they mean it. They mean every single word.

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Having your loved ones hug you and squeeze a little tighter and hold on a little longer than usual to say “I am proud of you” and you know those 5 words carry weight. Beautiful, life-giving weight.

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Watching your spouse get up every single day and complete another very long “to-do List” because your dreams mean more than anything to him, even though he is dog tired.

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Overhearing your 9 year old daughter brag about the new business you are opening, getting most of the details wrong… and starting to laugh because you know that the details don’t matter at all. The fact that she is bragging means you are a role model in her young, sweet life and THAT is priceless.

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Opening a new business and stepping back on Grand Opening night as you watch an entire tribe of people jump FULLY in, without hesitation, full of passion and excitement and tenacity….for YOUR vision…and having to choke back the tears because it is just too overwhelming to receive in that moment.

This is how I am learning about authentic beauty.

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